Google Business Profile checklist for Singapore ID and renovation firms

Think of the profile as your shop’s entry in Google’s own directory. Google trusts its directory, so a complete, accurate entry is one of the strongest signals you can give. In our checks of Singapore firms, we found well-rated profiles that had never been claimed, and others missing entirely.

Step 1: claim and verify it

• Search Google for your firm’s name. If your profile shows “Own this business?”, it probably hasn’t been claimed yet. Click it to start.
• If no profile appears, create one at business.google.com.
• Follow Google’s verification steps. These vary; often it’s a short video showing your office, signage or tools.
• Keep yourself as the owner. Give staff or agencies “Manager” access instead, so you never lose control of it.

Step 2: get the basics exactly right

• Name: your real business name, as on your signboard and invoices. Don’t add keywords such as “Best HDB Renovation”; Google’s rules don’t allow it, and it can get the profile suspended.
• Primary category: the most specific match, such as “Interior designer” or “General contractor”. Add a few relevant secondary categories.
• Address: show it if clients can visit your office or showroom. If you only work at clients’ homes, hide the address and set your service areas instead.
• Phone and website: the same number and web address as on your own site.
• Hours: your real opening hours, including public holiday changes.

Step 3: describe what you actually do

• Description (up to 750 characters): who you help, which flat types, typical project types and areas, years in business and any accreditation. Plain facts, no hype.
• Services: list them one by one: HDB renovation, BTO packages, condo interior design, carpentry, hacking, waterproofing, and so on.
• Photos: real finished projects, your team at work, and your office or showroom. Add a few new ones every month.
• Updates: post a finished project now and then, with a line of facts: flat type, estate and timeline.

Step 4: build a steady flow of reviews

• Ask every client for a review at handover. Google gives you a short link you can send by WhatsApp.
• Suggest what they could mention: flat type, area, timeline and how any problems were handled. Detailed reviews help both homeowners and AI.
• Reply to every review, thanking good ones and answering complaints calmly and specifically.
• Never offer gifts or discounts for reviews, and don’t ask only the happy clients. Both are against Google’s rules.

Step 5: keep it in sync

• Moved office or changed number? Update Google, your website and your listings on the same day.
• Check for duplicate or old profiles of your firm, and ask Google to merge or remove them.
• Look at the profile once a month. Anyone can suggest edits to it, so make sure nothing has changed without you knowing.

Common questions